NetEnt AB Company Profile

NetEnt has been one of the pioneers of the online casino software development industry. Established in Sweden in 1996, it has grown by leaps and bounds to be one of the top providers of software to both online and mobile casinos. In the 20 years that it has been around, it has expanded operations from Sweden and spread its wings to claim presence in numerous other countries as well.

The company is today referred to as NetEnt AB; however, there was a time earlier when it was just called NetEnt. NetEnt today offers high quality games with excellent graphics, animations, and features that are the favorites of a large cross-section of players in the online and mobile casino industry. The company’s popularity is apparent when you see the large number of games it offers, the number of operators who use NetEnt software, and also its rapidly growing employee base. 

Casinos Powered By NetEnt

More about NetEnt

There is much more to NetEnt than it just being a successful casino software provider. Dig a little deeper and you will see how the company has managed to grow so big so fast, handling more than 21.4 billion gaming transactions in 2014 alone.

At the core of NetEnt’s value system is openness and understanding; the last thing you find here is red-tape and bureaucracy. A healthy work environment is a direct contributor to growth, and that has been the case with NetEnt.

Today, NetEnt has a 700-strong employee base spread across multiple locations across the world:

  • Sweden
  • Malta
  • Gibraltar
  • Ukraine
  • Poland
  • USA

There are employees from 47 different nationalities, and it is this open and modernist approach to work that sees a women-to-men ration of 38%-62%.

NetEnt's Products and Services

The front-face of NetEnt’s offering to online and mobile casinos is a cache of high quality games. The company offers operators content that is:

  • High quality
  • Guarantees high payouts
  • Multi-channel: desktop, mobile, and also retail
  • Easy to integrate
  • Scalable

The company offers over 200 exciting games – many of them award winning games – with 3d quality graphics, excellent animations, and tons of features through its CasinoModuleTM offering. The games include:


Video slots, classic slots, and progressive slots; there are a number of branded games as well that have been created in collaboration with reputed third party entities like Universal Studios, 20th Century Fox, and Comedy Central

Table and card games:

You get a wide range of blackjack, roulette, poker, and other games with NetEnt

Video poker:

There are exciting video poker games available from NetEnt, including:

  • Jacks or Better
  • All American
  • Deuces Wild
  • Classic Deuces Wild

Jackpot games:

NetEnt offers a selection of exciting pooled jackpot games. These games have the potential to change your life, and have in fact done so for quite a few players. These games include:

  • Mega Fortune
  • Mega Fortune Dreams
  • Arabian Nights
  • Hall of Gods

Other exciting solutions that NetEnt has include:

Live casino solution:

NetEnt offers a range of games on its live casino platform, including the unique Live Common Draw Blackjack, which allows hundreds of players to play the game in multiple currencies.

Back OfficeTM:

This is a web-based tool package that allows operators to review, track, and also investigate the activities of the numerous players on their casino websites. It also has a bonus wizard that allows operators to set up and customize different bonus programs for their players. The tournament component allows for setting up of custom tournaments.


A robust API that allows operators to provide players a customized playing experience.

NetEnt also offers a range of services to casino operators. These include:

Marketing services:

NetEnt’s team of in-house 3D artists, sound engineers, motion graphics artists, and writers can help operators create the right marketing tools for their brand.

Training services:

NetEnt has a team of highly trained personnel who can help train operators purely on a requirements basis.

Technical services:

A highly trained and qualified Customer Integrations Team offers best-in-class technical services to operators on a need basis.

Business intelligence services:

A team of qualified business intelligence experts provide data to operators to help them improve their performance.

Regulated markets:

A strong network with local regulators allows NetEnt to offer their expertise in regulated markets to its customers.

Accounts management services:

NetEnt provides a dedicated account manager to each operator, right from the time of signing of the contract.

Hosting services:

Service Level Agreements (SLAs) with customers enable NetEnt to take care of technical problems the customer may be facing 24x7x365. The company has a 99.9%+ uptime track record in this area of work.

Customer support services:

A dedicated and qualified support team offers round-the-clock customer support to clients. This team has a track record of sorting out business critical issues in a maximum rapid response time of 20 minutes.